Church Marketing 101: Know Thy Audience
Marketers of top brands like Nike and Apple live by a cardinal rule: “Thou shalt know thine audience!” I think Jesus was the ultimate marketer. He knew his audience intimately,…
Tag: Church Marketing
5 Insights Into Why Pastors Need a Marketing Degree
by Jon Vaughan This week, I worked on a project that had me researching how well churches do marketing. I looked at websites, drove around my community, and studied outside…
