The Antidote to Hypocrisy
By Thom Schultz After Alan mentioned he was a Christian, everyone around him clammed up and distanced themselves from him. They automatically assumed Alan possessed several unpleasant characteristics. Justified or…
Tag: Genuine Humility
What If We Started Over? Reimagining Ministry.
By Thom Schultz What if we started over? What if we erased everything we know about the organized church and its activities and began reimagining ministry? What if we started…
The Prodigal Church?
My husband Thom and I released a book called Why Nobody Wants to Go to Church Anymore. Its message has resonated with tens of thousands of people who see the…
Church Marketing 101: Know Thy Audience
Marketers of top brands like Nike and Apple live by a cardinal rule: “Thou shalt know thine audience!” I think Jesus was the ultimate marketer. He knew his audience intimately,…
What Happened in Cuba One Sunday Morning
by Joani Schultz We couldn’t wait to go to church. We were on a Cuban cultural exchange to encourage our Christian friends there. So our Lifetree Adventure team split into…
