3 Amazing Insights that Weight Watchers Can Teach the Church
by Jon Vaughan Confession time: I am a lifetime member of Weight Watchers. I love hamburgers, donuts, and pretty much anything that I’m not supposed to eat—plus I have the…
Tag: Jon Vaughan
What the “Pet Rock” Can Teach Your Church
by Jon Vaughan You might remember this little phenomenon back in the 70’s called “The Pet Rock.” More than 1.5 million people bought a rock as a pet. You might…
Solving the Wrong Problems
by Jon Vaughan Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” Why…
Church Marketing 101: Know Thy Audience
Marketers of top brands like Nike and Apple live by a cardinal rule: “Thou shalt know thine audience!” I think Jesus was the ultimate marketer. He knew his audience intimately,…
5 Insights Into Why Pastors Need a Marketing Degree
by Jon Vaughan This week, I worked on a project that had me researching how well churches do marketing. I looked at websites, drove around my community, and studied outside…
How Active Inertia Is Killing Your Church
by Jon Vaughan Why do good churches fail? Why do good companies end up closing their doors? The right answer isn’t always obvious. For years you have read the Barna…
